Short posts on the brand and website work that moves SMB sale multiples — written for owners getting ready to list, not for other agencies.
Founders who rebrand after getting an offer are too late. The brand has to be in the wild — on the site, in reviews, on the sales deck — before a buyer's diligence team starts reading. The math, and the timing.
Month-by-month plan from "I'm thinking of selling" to "the broker is showing the business." When to start positioning work, when to launch the new site, what to do in the last 90 days.